The 3rd Southeast Business Event Forum (SEABEF) 2025

Economic sustainability in business events remains the million-dollar question to many policy-makers and CEOs throughout the region. Current trend reveals an optimistic view as revenue for global live events and Southeast Asia Business Events Forum 2024 Asia Pacific MICE events in 2024 are projected to finally surpass the pre-pandemic level (PwC, 2023) and will almost double the pre-pandemic level by 2025 (Prudent Markets, 2024). In Seabef, participants will have a precious opportunity to view how high-level speakers from governments and associations across the region are taking stock of such situations through flagship policies and programs.